GOTCHA!!!

Wired reports on a new tool that allows users to connect wikipedia edits to corporate internet addresses. This has now turned into one huge game of GOTCHA! with everyone trying to find some embarrassing edit(s) that will shame their respective owners. The main Wired article above cites some obvious examples of corporations or other entities white washing their articles. As I read through many of the examples submitted to the Wired blog covering this I also saw many that appear to be a loyal employee acting alone to clean up their company image. Corporate malfeasance happened in many cases, but the weakness of this game of Gotcha! is there is no clear way to say what a corporation has authorized and what has been done by lone employees.